Fantasy Sports Are Alive And Well
July 24, 2008 Fantasy Sports Industry No CommentsAt the recent Fantasy Sports Trade conference in Chicago July 8-9, over 120 attendees should have left with the same conclusion I had…Fantasy Sports Are Alive And Well!
The conference started with a special Industry Contribution Award presented to CDM Fantasy Sports, in grateful appreciation for our outstanding contributions and steadfast dedication to the protection of the rights of the Fantasy Sports Industry. I was honored to accept this award on behalf of my partners and myself.
The most valid sample for any research conducted by Ipsos Reid Public affairs was presented by Aaron Amic, and it had the audience in a buzz. The new research validates that the market size of people playing fantasy sports has reached 29.9 million, with a consumer spending impact of $800 million. The total impact of our industry has reached $4.48 billion. Big numbers!
11% of the US 248 million population is playing, 10% of all adults and 13% of all teens. In the 18-34 age range, 22% are playing. The average player has 3.1 teams, so if you know someone playing fantasy sports, they are probably playing a couple teams, and a couple sports. The average person spends over $25.
One of the things that have had a large impact on the growth numbers is Social Networking sites, such as facebook. They attract a younger audience, and a download of a fantasy sports application will attract over one million players.
The highlight of every conference is the “experts” league drafts, and this year was no exception. We had three leagues (with 12 players in each) battling for the best rosters. When the rosters of all the teams are loaded into their leagues on Fanball Commissioner NFL, I’ll provide a link (and there will be one from the FSTA), and you can muse over the selections.
But I’ll show you the best team now…which happens to be mine… QB Roethisberger, RB Westbrook, RB Maroney, WR A. Johnson, WR C. Johnson, WR Galloway, TE Miller, Flex RB Forte, Def Chicago, K J Brown, 5 bench… RB A Green, RB D Williams, QB Schaub, WR Bennett, WR Ginn. The nice folks at Jostens will be providing a ring to the winner; do you think I should get sized now?
Have a great week!
